Target to Open Second Store in Center City

Many people have been buzzing about Target’s plans to open their first store in Rittenhouse in the summer of 2016. Everybody is eager to have a Target store located so centrally. But, Target Corp is planning more than just one location in Rittenhouse; they are opening an additional store in the Washington Square neighborhood. Target calls their plan a “flexible format”. Target plans to make a smaller footprint by being dispersed through the neighborhoods. Once the winter weather clears and the warm weather returns, you and your friends can walk to your nearest Target whenever you need.

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Target Corp. plans to open a store at 12th and Chestnut streets in Center City. TARGET CORP.

Target Corp. plans to open a 19,000-square-foot store at in the Washington Square neighborhood of Philadelphia.

The company said the retail outlet will open July 2016 in a mixed-use project that Brickstone Cos. is constructing at 12th and Chestnut streets and will join a similar store it plans to also open at the same time at 19th and Chestnut streets in the Rittenhouse Square neighborhood.

The two stores will be what the company calls a “flexible format Target,” which has a smaller footprint than its typical store and looks to fit into the neighborhoods in which they are located.

It initially labeled these stores, many of which are in urban areas, as City Target and Target Express, but now the company plans to simply call them Target and re-brand existing ones with its trademark bulls eye.

“…Big or small, our stores have one thing in common: They’re all Target,” the company wrote in a blog post. “Guests can walk into a Target store of any shape or size and find great merchandise, helpful team members, clean, bright aisles and incredible value.”

The 12th and Chestnut streets store joins several other projects set to revitalize the East Market district.

A 17-story mixed-use tower is currently under construction at 11th and Market streets and the Gallery mall, which stretches along Market Street from 9th to 12th streets, is undergoing a $325 million redevelopment.

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